Instead of asking “WHAT should we do to compete?” the questions must be asked “WHY did we start doing WHAT we’re doing in the first place, and WHAT can we do to bring our cause to life considering all the technologies and market opportunities available today?”

Start with Why by Simon Sinek p.51.

I have not finished reading the book and parts of it seem to be like going around in circles with repetitive examples, but this quote stuck out to me. WHY is a question I find myself asking more and more of others these days as we evaluate ideas for products and features. This I often follow up with HOW does this idea support or enhance our core WHY.