Read a great quote over at ReadWriteWeb Start in the comments of the article on Startup Rules of the Road.
Learn early that business is about *money* and *time*. If you aren’t making people money, saving them money or saving them time, you don’t have a business, you have a hobby.
The only modification I would make is that, you may not need to save the time or money, at least have them think they are.
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